"How I Met Your Mother" is CBS' best sitcom
In today’s issue of the Tufts Daily, I have my first piece in a four-part series investigating the current state of network television comedy. I’m taking a network by network approach, and today’s focus is on CBS.
Broadcast television runs on advertising revenue. TV networks charge higher ad rates for their more popular programs, since more people watching a particular show means more people watching the commercials during it.
More important than total viewers, though, is the adults 18−49 demographic. The rationale is that these relatively younger viewers are less likely to be set in their ways regarding brand loyalty. Advertisers are willing to pay more to reach those viewers because, to them, it is a better investment.
Posted in BP at the Daily
Tagged $#*! My Dad Says, Big Bang Theory, BP at the Daily, CBS, How I Met Your Mother, Mad Love, Mike & Molly, Rules of Engagement, Sitcom, Television, TV, Two and a Half Men
The cast of "The Big Bang Theory"
The Television Critics Association Winter Press Tour is still in progress, but it has been a slower couple of news days compared to earlier in the week. Yesterday, critics made set visits, and today, NBC held panels for several shows, but there was no executive session due to the imminent Comcast takeover. Other networks took advantage of the vacuum, though, and made some announcements of their own. Some highlights after the jump.