Tag Archives: CBS

American Television: Not Quite the Land of Opportunity | BP at the Daily

design by Leanne Brotsky

For today’s Tufts Daily, I wrote the weekly Weekender feature, focusing on the continued lack of racial diversity on television. Although progress has been made over the past several decades, the roles available to people of color are still unrepresentative, qualitatively and quantitatively, of the population of color in the U.S.

I talked to TV critics and writers Mo Ryan (AOL), Dan Fienberg (HitFix), Josh Wolk (Vulture) and Myles McNutt (Cultural Learnings) to get their thoughts on the current TV landscape in terms of racial diversity. After the jump, I have the article intro, and you can read the full article at the Daily website here.

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Sitcom Survey: CBS | BP at the Daily

"How I Met Your Mother" is CBS' best sitcom

In today’s issue of the Tufts Daily, I have my first piece in a four-part series investigating the current state of network television comedy. I’m taking a network by network approach, and today’s focus is on CBS.

Broadcast television runs on advertising revenue. TV networks charge higher ad rates for their more popular programs, since more people watching a particular show means more people watching the commercials during it.

More important than total viewers, though, is the adults 18−49 demographic. The rationale is that these relatively younger viewers are less likely to be set in their ways regarding brand loyalty. Advertisers are willing to pay more to reach those viewers because, to them, it is a better investment.

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